On Watching Trailers : Jim Emerson

“One thing I will not do is watch the trailer. Why would anyone voluntarily seek out the trailer for a movie they are really look forward to seeing — especially if it’s a rarity like a Terence Malick picture? I’m bewildered when I see people forwarding links to online video clips, as if they can’t wait to rob the experience of its freshness.”

-Jim Emerson

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