The Fiasco : Eric D. Snider

…So this is how things stood when, in early February, AOL bought Arianna Huffington. (Let’s make this easier and say they actually bought her.) Her blogs and AOL’s blogs were smushed together into a new thing called Huffington Post Media Group. The transition was going to be arduous and complicated. This was particularly true for the people who write AOL’s press releases, who had to work overtime issuing statements with business terms like “restructuring” (which means firing people), “streamlining” (which also means firing people), “re-branding” (which means making people forget all the negative associations they have with AOL and Arianna Huffington), and “synergy” (which doesn’t mean anything)…


[the whole piece is ensued with hilarity]