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Recently I was reminded of Walker Percy’s excellent essay on Bourbon. A sample is below, full article here.
This is not written by a connoisseur of Bourbon. Ninety-nine percent of Bourbon drinkers know more about Bourbon than I do. It is about the aesthetic of Bourbon drinking in general and in particular of knocking it back neat.
I can hardly tell one Bourbon from another, unless the other is very bad. Some bad Boubons are even more memorable than good ones. For example, I can recall being broke with some friends in Tennessee and deciding to have a party and being able to afford only two-fifths of a $1.75 Bourbon called Two Natural, whose label showed dice coming up 5 and 2. Its taste was memorable. The psychological effect was also notable. After knocking back two or three shots over a period of half an hour, the three male drinkers looked at each other and said in a single voice: ‘Where are the women?’ I have not been able to locate this remarkable Bourbon since.